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Great Lakes Window® Trains Dealers to ‘Seize the Lead’
Workshops Led by Nationally Acclaimed Sales Training Experts Teach Dealers to Increase Leads, Close Sales at Higher Margins
TOLEDO, OH, 2006 – Who ever thought that replacement windows could be used to open doors?
Great Lakes Window research shows that the leading challenges faced by replacement window dealers today are related to generating leads and closing sales. To help their customers combat these barriers, Great Lakes Window has developed ‘Seize the Lead’ – a customer sales training program, presented in partnership with nationally renowned home improvement sales trainers. The seminars provide dealers and distributors with the fundamentals they need to successfully build their businesses.
Specifically, the Seize the Lead training initiative focuses on how to:
- increase closing rates,
- increase lead counts,·
- reduce the overall cost of leads,·
- increase demos,·
- and close sales at higher margins.
Seize the Lead seminars will be divided into separate sessions for salespeople and remodeling business owners. The training provides sales professionals with a fail-safe approach to successful lead generation, in-home sales tools and manuals, and the knowledge to ask the right questions to obtain a homeowner’s trust. Business owners can expect to emerge with the means to significantly improve profit growth, cut expenses while maintaining a positive cash flow and effectively measure their investments.
“As energy costs soar, today’s homeowners are searching for ways to save money. The situation has opened up tremendous sales potential for replacement window dealers,” says Ralph Pfeiffer, director – marketing for Great Lakes Window. “With sessions specifically tailored to remodeling business owners and their sales teams, completing Seize the Lead training is the best way for Great Lakes Window customers to capitalize on this exciting opportunity for increased business in their markets.”
“Seize the Lead is more than just sales training,” says Great Lakes Window President Jeff Klein. “We feel this initiative will help strengthen the mutually beneficial relationships we have with our customers and enable them to build their businesses while significantly gaining return on their lead costs.”
To help ensure that the Seize the Lead training is a success, Great Lakes Window surveyed dealers to determine how they generate leads, what works and what obstacles pose the greatest challenges.
"Information from these surveys has been used as a basis for developing the Seize the Lead workshop curriculum," Pfeiffer adds. " To ensure that the workshops are useful for our customers, we relied on their input to determine what prospecting tools, sales skill sets and training methods they consider most valuable. For example, based on survey feedback, the tools and education we provide at each Seize the Lead session will help to significantly enhance our customers’ canvassing and closing tactics."
For more information about Seize the Lead seminar dates, locations and costs, or to register online, visit www.seizethelead.com.
About Great Lakes Window
Great Lakes Window, headquartered in Toledo, Ohio, has been custom manufacturing vinyl custom replacement windows and patio doors since 1981. Great Lakes Window markets its products to a nationwide network of dealers under the UniFrame®, PlyGem LifestylesTM, SeabrookeTM and BayshoreTM brand names and distribution channels with the GrandViewTM series. The company has earned a reputation for continuous innovation, dedication to quality and commitment to energy-efficient products – including
double and triple glazed window and door units with Low-E and gas-filling – across the full range of window styles. For more information about products by Great Lakes Window, visit www.greatlakeswindow.com.