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The customer’s front of the house, both from the outside and the inside simply needed a more modern look. The windows were old and inefficient too.
Unit customization was key for this customer since they live in an early 1960s brick home with a unique structure. The customer knew there were many options to consider but were unsure where to start to solve this problem. The customer knew they needed the help of an experienced Mason City, IA window installation contractor.
Midwest Construction met the client as they passed by our display at a Home Show. They liked the look of the window because it was the only vinyl replacement window at the show that actually looked like wood and the uniqueness drew them into the booth. This actually happens a lot with the ecoSmart windows since they use real hardware for handles when other windows use lift rails. We setup a convenient meeting date shortly afterward. Midwest Construction guided the customer through the design process that would suit their needs and budget. Midwest Construction went into detail answering the client’s questions and showing how the new windows would look. Midwest Construction recommended replacing the outdated windows with Great Lake’s Bow Windows. For optimal efficiency they suggested windows from the Great Lakes ecoSmart Product Line. With many years to go with a growing family, they now can enjoy a beautiful focal point to the house.
A more modern appeal from inside and out with an optimal energy efficiency. We also get to continue an extremely long successful relationship of providing our customers the best value possible.
Paul Despenas, Vice President and Co-owner of Midwest Construction finished it off with these following good words about Great Lakes, our products and dealers. Paul said, “Midwest Construction put in our first Great Lakes Window order around 1986 or 87. In fact it was the owner of our company, my father, who ordered patio doors for his home. For well over 30 years Midwest Construction and Great Lakes Windows have been partners in our window business. We sell, they build and stand behind us!!!!. It has been a great 30 years of innovation, improvements and personal involvement from our partner/supplier to help our company grow! Through thick and thin Great Lakes has always been there to lend a helping hand to their dealers and we at Midwest Construction appreciate it!”
This entire Great Lakes case study can be found in its entirety on Midwest Construction’s Window Case Study of a Project Page. Great Lakes strives to provide superior products, pricing and product availability, and we also encourage our remodeler customers to learn how to better market themselves. There are many topics this contractor addresses designed to help him market better for quality inbound leads. They are covered well using the Great Lakes product line as the visual example.